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Block threw a $68M party, then cut 4,000 jobs five months later.
Starbucks posted $9.5B last quarter, then cut 2,300 jobs to pay for it.
The profit didn't vanish. It shifted to a layer most firms ignore.
A 99.4% gap sat in a document anyone could pull up.
82% of failures trace to a single assumption about cash.
It tells you who paid, not who profited.
One email turned 14 years of saved work into a 67-day clock.
Your monthly report can't tell the difference.
Zero data on which piece produced a paying client.
The missing posts hold the only pattern worth finding.
The people who already moved tell you more than any profile ever will.
Most readers haven't framed the problem yet. You're solving step three.
